Welcome to ITC Choupal Sagar, a pioneering rural retail initiative by ITC Limited designed to empower farmers and serve rural communities with a complete range of agricultural, household, and daily essential products under one roof.

Choupal Sagar is more than just a retail store—it is a rural development and service hub that connects farmers directly to quality inputs, reliable services, and fair market opportunities. It plays an important role in strengthening rural supply chains and improving access to essential goods and agricultural resources.